Charity Case

The President’s Star Charity was broadcast a few days ago on the local network. In it, many local celebrities sang and danced to help raise funds for the less fortunate. Decked out in such splendor, it was easy to overlook the reason for holding the show in the first place.

Until they slot in numerous sob stories between each segment. Each shot was artfully done. Focusing on the tears, turmoil and anguish of each case, all in hopes of milking cash cows nationwide.

You cry lah, I’ll zoom in….

At the end of the show, major sponsors presented their mountains of donations to the President. Each taking the opportunity to shake the President’s hand in front of rolling cameras. An undisputed honor, for all to behold.

The nett result is hypocrisy at its finest.

They shake the hands of those that can afford to give millions, neatly forgetting that the amount is just a tiny speck in their vast fortunes. Incidentally, all donations are tax deductible now aren’t they? We clap and cheer when we see the cash roll in. Yet we forget that money will be filtered off to pay fund raising companies, advertisements and whatever.

And after all the glitz and stardust has settled, we all go about our daily tasks, cleverly omitting the fact that the suffering continues for the less fortunate. That is, until the next show comes along.

Which star lives in modesty to really help the sick?
Which philanthropist gave up his fortune to the suffering?
Which caller opened his home to those in need?

I’m not here to say that these should cease. I understand these companies and donors create jobs for a multitude under their charge. Perhaps, in this day and age, we need to be reminded to help others. And better still if there is the option of wining a condo or car in the final lucky draw.

But please don’t stop donating. You should. Really.

All I know is there should be a better way.